{"product_id":"influence-the-psychology-of-persuasion-revised-edition","title":"Influence: The Psychology of Persuasion, Revised Edition","description":"\u003cdiv data-cel-widget=\"bylineInfo_feature_div\" data-csa-c-id=\"hmi3r-m58cw-fm5k6n-1nhh6w\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"bylineInfo_feature_div\" data-csa-c-content-id=\"bylineInfo\" data-csa-c-type=\"widget\" data-feature-name=\"bylineInfo\" class=\"celwidget\" id=\"bylineInfo_feature_div\"\u003e\n\u003cdiv data-cel-widget=\"bylineInfo\" class=\"a-section a-spacing-micro bylineHidden feature\" id=\"bylineInfo\"\u003eby\u003cspan\u003e \u003c\/span\u003e\u003cspan data-width=\"\" class=\"author notFaded\"\u003e\u003cspan\u003e \u003cmeta charset=\"utf-8\"\u003eRobert B. Cialdini \u003c\/span\u003e\u003cspan class=\"contribution\"\u003e\u003cspan class=\"a-color-secondary\"\u003e(Author)\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"centerAttributesColumns\" data-csa-c-id=\"g6x2h2-hamjvp-gkxsq0-vuazti\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"centerAttributesColumns\" data-csa-c-content-id=\"centerAttributesColumns\" data-csa-c-type=\"widget\" data-feature-name=\"centerAttributesColumns\" class=\"celwidget\" id=\"centerAttributesColumns\"\u003e\n\u003cdiv id=\"centerAttributesLeftColumn\"\u003e\n\u003cdiv data-cel-widget=\"averageCustomerReviews_feature_div\" data-csa-c-id=\"wgtpvo-lw7c62-ojewgs-xlhq2o\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"averageCustomerReviews_feature_div\" data-csa-c-content-id=\"averageCustomerReviews\" data-csa-c-type=\"widget\" data-feature-name=\"averageCustomerReviews\" class=\"celwidget\" id=\"averageCustomerReviews_feature_div\"\u003e\n\u003cdiv data-ref=\"dpx_acr_pop_\" data-asin=\"006124189X\" id=\"averageCustomerReviews\"\u003e\n\u003cspan data-acrstarslink-click-metrics=\"{}\" data-action=\"acrStarsLink-click-metrics\" class=\"a-declarative\"\u003e\u003cspan title=\"4.6 out of 5 stars\" class=\"reviewCountTextLinkedHistogram noUnderline\" id=\"acrPopover\"\u003e\u003cspan data-a-popover='{\"position\":\"triggerBottom\",\"popoverLabel\":\"Customer Reviews Ratings Summary\",\"max-width\":\"700\",\"closeButton\":\"true\",\"closeButtonLabel\":\"Close\",\"url\":\"\/gp\/customer-reviews\/widgets\/average-customer-review\/popover\/ref=dpx_acr_pop_?contextId=dpx\u0026amp;asin=006124189X\"}' data-action=\"a-popover\" class=\"a-declarative\"\u003e\u003ca class=\"a-popover-trigger a-declarative mvt-cm-cr-review-stars-mini-popover\" role=\"button\"\u003e\u003cspan class=\"a-size-small a-color-base\" aria-hidden=\"true\"\u003e4.6\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003ci class=\"a-icon a-icon-star-mini a-star-mini-4-5 mvt-cm-cr-review-stars-mini\"\u003e\u003cspan class=\"a-icon-alt\"\u003e4.6 out of 5 stars\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003ci class=\"a-icon a-icon-popover\"\u003e\u003c\/i\u003e\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-letter-space\"\u003e\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan data-acrlink-click-metrics=\"{}\" data-action=\"acrLink-click-metrics\" class=\"a-declarative\"\u003e\u003cspan class=\"a-size-small\" aria-label=\"13,048 Reviews\" id=\"acrCustomerReviewText\"\u003e(13,048)\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"goodreadsRatingsWidget_feature_div\" data-csa-c-id=\"z6u4m9-x1txq7-e84vb8-x9z9lz\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"goodreadsRatingsWidget_feature_div\" data-csa-c-content-id=\"goodreadsRatingsWidget\" data-csa-c-type=\"widget\" data-feature-name=\"goodreadsRatingsWidget\" class=\"celwidget\" id=\"goodreadsRatingsWidget_feature_div\"\u003e\n\u003cdiv class=\"a-section gr-review-base\"\u003e\n\u003cdiv class=\"a-section gr-review-rating-text\"\u003e\n\u003cspan class=\"a-size-base\"\u003e4.2\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-size-base\"\u003eon Goodreads\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003e \u003c\/span\u003e\u003cspan class=\"a-size-base\"\u003e178,017 ratings\u003c\/span\u003e\u003ca href=\"https:\/\/www.amazon.com\/dp\/B07VVHPSZC?binding=paperback\u0026amp;qid=1771541546\u0026amp;sr=8-4\u0026amp;ref=dbs_dp_rwt_sb_pc_tpbk\" class=\"a-link-normal\"\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"socialProofingBadge_feature_div\" data-csa-c-id=\"uu6mih-fzgm83-pn7yr7-syx1xg\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"socialProofingBadge_feature_div\" data-csa-c-content-id=\"socialProofingBadge\" data-csa-c-type=\"widget\" data-feature-name=\"socialProofingBadge\" class=\"celwidget\" id=\"socialProofingBadge_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"socialProofingAsinFaceout_feature_div\" data-csa-c-id=\"goct1b-8t95yg-krz67r-701axr\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"socialProofingAsinFaceout_feature_div\" data-csa-c-content-id=\"socialProofingAsinFaceout\" data-csa-c-type=\"widget\" data-feature-name=\"socialProofingAsinFaceout\" class=\"celwidget\" id=\"socialProofingAsinFaceout_feature_div\"\u003e\u003c\/div\u003e\n\u003chr\u003e\n\u003cdiv data-cel-widget=\"accoladeAward_feature_div\" data-csa-c-id=\"stdwms-5l410a-xx8mtv-28eotv\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"accoladeAward_feature_div\" data-csa-c-content-id=\"accoladeAward\" data-csa-c-type=\"widget\" data-feature-name=\"accoladeAward\" class=\"celwidget\" id=\"accoladeAward_feature_div\"\u003e\n\u003cdiv data-cel-widget=\"accolades-award-card_DetailPage_3\" data-csa-c-id=\"xilf4k-84a56q-hikc7g-7ku1kw\" data-csa-c-painter=\"accolades-award-card-cards\" data-csa-c-type=\"widget\" data-csa-c-slot-id=\"DsUnknown-4\" data-csa-c-content-id=\"DsUnknown\" data-csa-op-log-render=\"\" class=\"celwidget c-f\"\u003e\n\u003cdiv data-mix-claimed=\"true\" data-card-metrics-id=\"accolades-award-card_DetailPage_3\" id=\"CardInstancecZ9TpgtDtX8PAFXVz3tn8Q\" class=\"a-section a-spacing-none\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"adoptedData\" data-csa-c-id=\"sap5o5-wjl95w-cvvagv-pp4cez\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"adoptedData\" data-csa-c-content-id=\"adoptedData\" data-csa-c-type=\"widget\" data-feature-name=\"adoptedData\" class=\"celwidget\" id=\"adoptedData\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"bundles_feature_div\" data-csa-c-id=\"1ziv4q-u9lv2w-lu36ca-edlmfz\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"bundles_feature_div\" data-csa-c-content-id=\"bundles\" data-csa-c-type=\"widget\" data-feature-name=\"bundles\" class=\"celwidget\" id=\"bundles_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"exportsTaxMessage_feature_div\" data-csa-c-id=\"l5ofis-1yaozm-wlbpnw-xdyj1e\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"exportsTaxMessage_feature_div\" data-csa-c-content-id=\"exportsTaxMessage\" data-csa-c-type=\"widget\" data-feature-name=\"exportsTaxMessage\" class=\"celwidget\" id=\"exportsTaxMessage_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"promoPriceBlockMessage_feature_div\" data-csa-c-id=\"8jgfl8-lsfpvf-fyjnmf-831azf\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"promoPriceBlockMessage_feature_div\" data-csa-c-content-id=\"promoPriceBlockMessage\" data-csa-c-type=\"widget\" data-feature-name=\"promoPriceBlockMessage\" class=\"celwidget\" id=\"promoPriceBlockMessage_feature_div\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"offersConsistencyEnabled\"\u003e\n\u003cdiv id=\"ppd_newAccordionRow\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"dynamicDeliveryMessage_feature_div\" data-csa-c-id=\"ecawr3-dao5q9-nh4029-pl10vk\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"dynamicDeliveryMessage_feature_div\" data-csa-c-content-id=\"dynamicDeliveryMessage\" data-csa-c-type=\"widget\" data-feature-name=\"dynamicDeliveryMessage\" class=\"celwidget\" id=\"dynamicDeliveryMessage_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"buyingOptionNostosBolderBadge_feature_div\" data-csa-c-id=\"g0u5xp-r5sy5l-u75qax-7ehsrf\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"buyingOptionNostosBolderBadge_feature_div\" data-csa-c-content-id=\"buyingOptionNostosBolderBadge\" data-csa-c-type=\"widget\" data-feature-name=\"buyingOptionNostosBolderBadge\" class=\"celwidget\" id=\"buyingOptionNostosBolderBadge_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"loyaltyRewardPointsRedemption_feature_div\" data-csa-c-id=\"ju6wvp-sth5ai-1217sa-bwrehu\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"loyaltyRewardPointsRedemption_feature_div\" data-csa-c-content-id=\"loyaltyRewardPointsRedemption\" data-csa-c-type=\"widget\" data-feature-name=\"loyaltyRewardPointsRedemption\" class=\"celwidget\" id=\"loyaltyRewardPointsRedemption_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"globalStoreBadgePopover_feature_div\" data-csa-c-id=\"93ud97-87avs6-61erox-72b677\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"globalStoreBadgePopover_feature_div\" data-csa-c-content-id=\"globalStoreBadgePopover\" data-csa-c-type=\"widget\" data-feature-name=\"globalStoreBadgePopover\" class=\"celwidget\" id=\"globalStoreBadgePopover_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"deepCheckPromise_feature_div\" data-csa-c-id=\"a5vf8z-ajv6ez-n2o7cg-a9fk5c\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"deepCheckPromise_feature_div\" data-csa-c-content-id=\"deepCheckPromise\" data-csa-c-type=\"widget\" data-feature-name=\"deepCheckPromise\" class=\"celwidget\" id=\"deepCheckPromise_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"apEligibility_feature_div\" data-csa-c-id=\"a2mgt3-59o2n2-2isjkf-miqj63\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"apEligibility_feature_div\" data-csa-c-content-id=\"apEligibility\" data-csa-c-type=\"widget\" data-feature-name=\"apEligibility\" class=\"celwidget\" id=\"apEligibility_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"dynamicIframe_feature_div\" data-csa-c-id=\"vzbpmc-uzkqsa-7xkl8t-dccnuh\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"dynamicIframe_feature_div\" data-csa-c-content-id=\"dynamicIframe\" data-csa-c-type=\"widget\" data-feature-name=\"dynamicIframe\" class=\"celwidget\" id=\"dynamicIframe_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"twisterPlusWWDesktop\" data-csa-c-id=\"m2rksa-wup5g2-1stflr-65xfqr\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"twisterPlusWWDesktop\" data-csa-c-content-id=\"twisterPlusWWDesktop\" data-csa-c-type=\"widget\" data-feature-name=\"twisterPlusWWDesktop\" class=\"celwidget\" id=\"twisterPlusWWDesktop\"\u003e\n\u003cspan data-close-side-sheet=\"{}\" data-action=\"close-side-sheet\" class=\"a-declarative\"\u003e\u003c\/span\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"gestaltCustomizationSummary_feature_div\" data-csa-c-id=\"10p4av-tv232i-gsmzrs-24jx42\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"gestaltCustomizationSummary_feature_div\" data-csa-c-content-id=\"gestaltCustomizationSummary\" data-csa-c-type=\"widget\" data-feature-name=\"gestaltCustomizationSummary\" class=\"celwidget\" id=\"gestaltCustomizationSummary_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"gestaltPredefinedCustomizations_feature_div\" data-csa-c-id=\"4ety6j-4dwatu-j8ptpu-s3bkhi\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"gestaltPredefinedCustomizations_feature_div\" data-csa-c-content-id=\"gestaltPredefinedCustomizations\" data-csa-c-type=\"widget\" data-feature-name=\"gestaltPredefinedCustomizations\" class=\"celwidget\" id=\"gestaltPredefinedCustomizations_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"productOverview_feature_div\" data-csa-c-id=\"aa47x8-4vo09p-p1hb1a-xllsy\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"productOverview_feature_div\" data-csa-c-content-id=\"productOverview\" data-csa-c-type=\"widget\" data-feature-name=\"productOverview\" class=\"celwidget\" id=\"productOverview_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"valuePick_feature_div\" data-csa-c-id=\"3t3i1k-pd2vhy-v1h31v-pfdq42\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"valuePick_feature_div\" data-csa-c-content-id=\"valuePick\" data-csa-c-type=\"widget\" data-feature-name=\"valuePick\" class=\"celwidget\" id=\"valuePick_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"provenanceCertifications_feature_div\" data-csa-c-id=\"55rflv-oalqsy-dftd6e-mhljl9\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"provenanceCertifications_feature_div\" data-csa-c-content-id=\"provenanceCertifications\" data-csa-c-type=\"widget\" data-feature-name=\"provenanceCertifications\" class=\"celwidget\" id=\"provenanceCertifications_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"handmadeArtisanCard_feature_div\" data-csa-c-id=\"e9robd-yyw20s-q04063-yejeq2\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"handmadeArtisanCard_feature_div\" data-csa-c-content-id=\"handmadeArtisanCard\" data-csa-c-type=\"widget\" data-feature-name=\"handmadeArtisanCard\" class=\"celwidget\" id=\"handmadeArtisanCard_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"productOverview_feature_div\" data-csa-c-id=\"md1noh-suuldw-gl4wp9-44geuz\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"productOverview_feature_div\" data-csa-c-content-id=\"productOverview\" data-csa-c-type=\"widget\" data-feature-name=\"productOverview\" class=\"celwidget\" id=\"productOverview_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"quantityPricingTableSummaryInPriceBlock_feature_div\" data-csa-c-id=\"fj0xkr-kpe1um-1evi7-flj21v\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"quantityPricingTableSummaryInPriceBlock_feature_div\" data-csa-c-content-id=\"quantityPricingTableSummaryInPriceBlock\" data-csa-c-type=\"widget\" data-feature-name=\"quantityPricingTableSummaryInPriceBlock\" class=\"celwidget\" id=\"quantityPricingTableSummaryInPriceBlock_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"c3zwwp-f48luo-jet37f-ldotxa\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"006124189X\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"280\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-expanded=\"true\"\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn this highly acclaimed \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNew York Times\u003c\/span\u003e\u003cspan\u003e bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"a-ordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eReciprocation\u003c\/span\u003e\u003cspan\u003e: The internal pull to repay what another person has provided us.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eCommitment and Consistency:\u003c\/span\u003e\u003cspan\u003e Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eSocial Proof:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eWhen we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eLiking:\u003c\/span\u003e\u003cspan\u003e The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eAuthority:\u003c\/span\u003e\u003cspan\u003e We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eScarcity:\u003c\/span\u003e\u003cspan\u003e We want more of what is less available or dwindling in availability.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eUnderstanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eInfluence\u003c\/span\u003e\u003cspan\u003e is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Best selling books","offers":[{"title":"Default Title","offer_id":44212527235108,"sku":"HW-influence-the-psychology-of-persuasion-revised-edition","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0791\/2787\/1524\/files\/61wwAomEffL._SL1500.jpg?v=1779968466","url":"https:\/\/psychotoday.com\/products\/influence-the-psychology-of-persuasion-revised-edition","provider":"Psychologist","version":"1.0","type":"link"}